A more aware view of nature and its ability to support the work of man, allows to take care of fundamental details, trying useless to cultivate thinking, for example, to fight diseases instead of preventing them, manage the soil so Expensive instead of increasing its value, resorting to O.G.M. and not experiencing different management systems with practices aimed at solving the effect, not the cause.
It is not a question of returning to the past by denying the present but of making its own, of new viewpoints, with the aim of improving the quality of work, increasing the value of the earth, reducing costs for raw materials and having more resources for human work.
The point of view of the man who is in his task as an interpreter, director, producer and user, of that same Terroir that we are used to attribute exclusively to the product with which we are interacting. Assumed the natural attitude of the producer/transformer, to be the first customer of himself, we undertake a work path that requires a growing knowledge and a vital self-criticism.
The goal, can be to rediscover the sense of its actions in relation to the context to give to the work, the role of dimension where to express their own being, not only satisfy their own needs. To put ourselves just enough of us, until we lose the humility due to the role that we have chosen, is more sustainable, sociable and professional to give form to something to express only its "ego". It becomes spontaneous and virtuous, respecting the social value of its work to offer its senses and those of others, what they really need and that is lacking in all those products made and not created.
Keeping the point of view for which the consumer must adapt to the proposed offer, instead of seeing himself recognized as the creator's role together with the others, of that social fabric that has formed the same offer, marketing and price strategies, will be the Unique routes, with obvious market crises.
The personal dissatisfaction that ensues, leads to the emergence of countless attempts to affirm the most disparate philosophies and ideologies, from those who use only the retailers, to those who go only to the market local or in the shops of the neighborhood, from the omnivorous, vegetarian, Vegan or raw, to those who consume only bio or just want to hear about it. The glaring demonstration is that the consumer is called to play an uncomfortable role that obliges him to protect himself, instead of receiving information and examples useful to improve that innate aptitude to understand the goodness and quality of a bread, a coffee, a dough, a sweet , even without making technical or emotional courses.
- Manufacturers, transformers, retailers, workers and consumers
- Devise, design and develop strategic plans for production, communication and promotion
- Copywriting activities, construction texts, reviews
- Training activities, dissemination, sharing and promotion of sustainable agriculture and nutrition
- Other realities that disseminate knowledge and practice of sustainable agriculture and nutrition.